The Passolongo communication project is bearing rich fruit. The Mediastars Advertising Technical Award, now in its 21st edition, has rewarded our story and the way we present it. A story of a journey embarked upon over a year ago with communication professionals to establish our market position and to find the image that is most representative of our values, as well as creating the instruments to convey it. A communication project to discuss and illustrate Passolongo’s 100% organic policy in a consistent, co-ordinated and inspiring way.
The honours given to Passolongo by Mediastars are confirmation of the quality of our decisions and of our values, and we dedicate them to all those who have believed in the Passolongo project.
The awards in detail:
First Prize in the Product Identity category – Corporate Identity section
Special Star for Graphic Design – Corporate Identity section
Shortlisted in the Audiovisual Technical Section